Coalition for Wildlife Protection
in Traditional Chinese Medicine

Client: WildAid

Developed the branding system for nonprofit: Coalition for Wildlife Protection in TCM. This coalition seeks to protect wildlife and ensure that the practice of Chinese Medicine is sustainable and environmentally friendly.

Work includes logo, icons, color palette, various print and digital applications, and brand guidelines.

The icon in the logo is made of the Chinese characters for “apricot tree.”
The apricot tree is of cultural significance in Chinese Medicine and represents the kindness and botany of the brand. 

Example social media posts

Brand Guidelines